Just east of Germantown, Collierville is another suburb that is growing in popularity. It has retained a small-town feel. evident in its historic town square the only real town square in the county. It has been a centerpiece for the town's activities since the 1970s.

Collierville is also experiencing a boom in new home development. The city's new homes are showcased annually in the Festival of Homes, sponsored by the Chamber of Commerce.

The city's planners are working hard to strike a balance between residential and commercial development. One of their goals has been to make Collierville a good place to live and work. Light industry has settled in the city, but is confined to an industrial area. And retail and commercial centers are convenient to neighborhoods.

People are drawn to the city's well-maintained parks and fields. It has its own theatre, the Harrell Performing Arts Theatre, that offers a busy schedule of performances. The Collierville community is enriched with events like the annual Fall Festival on the square and the Christmas tree lighting and parade.

Collierville residents are happy to live in a city that has kept its small-town charm.

Because of the city's growth eastward, it's sometimes hard to pinpoint exactly where "East Memphis" is. But generally, East Memphis is considered to be the area east of Midtown and just inside the I-240 loop to the north and south, and just west of Germantown to the east.

Some of the city's most convenient residential neighborhoods are located on winding lanes just off Poplar Avenue. Large colonial and ranch-style homes are the norm, many on beautifully landscaped lots. Because there aren't many large parcels of land, most new development is upscale zero-lots and condominiums. Many people live in East Memphis for the central location and the lovely neighborhoods.

Poplar Avenue is the main thoroughfare and is also the commercial hub of the area. Several corporate headquarters have located here including International Paper and Union Planters National Bank. The shopping opportunities arc numerous including OakCourtMall, the Laurelwood Collection and the Regalia.

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Updated: 25th June, 2019 7:26 PM.